Why NLP Works: Scientific Insights Across Coaching Fields Neuro-Linguistic Programming (NLP) has gained widespread use in coaching — from life and career coaching to performance and well-being. But why does NLP often prove effective? NLP focuses on how language and thought patterns influence behavior. By consciously changing these patterns, clients can improve motivation, confidence, and overall outcomes. 1. Life Coaching NLP techniques help clients reframe limiting beliefs, which is critical in facilitating personal growth. Research shows that cognitive reframing, a core NLP method, is effective in enhancing mental flexibility and reducing negative thinking. Reference: Grant, A. M. (2006). Is it time to REGROW the GROW model? Coaching Psychology International , 1(1), 21-24. Grant, A. (2001). Towards a psychology of coaching. Coaching Psychology Unit, School of Psychology, University of Sydney Grant, A. (2014). The efficacy of executive coaching in times of organisa...
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